Psychology of Color

Jim and Ralph explore why red makes you hungry, why blue might make you trust someone more, and why you probably shouldn't paint your office all yellow (unless you're a fan of chaos)."

The psychology of color explores how different colors influence our emotions, behaviors, and perceptions. It plays a significant role in marketing, design, and art, where understanding color psychology helps create specific moods and responses

It’s essential to note that the psychological impact of color can vary based on cultural context. For example:

In Western cultures, white symbolizes purity and weddings, while in some Eastern cultures, it can be associated with mourning and funerals.

Red can be seen as a symbol of good luck and prosperity in Chinese culture, while it’s often associated with danger or anger in Western contexts.

Color is a powerful tool in influencing perceptions, so understanding color psychology can help designers, marketers, and creators better communicate their messages and evoke the right emotions from their audiences.

LEARN MORE

Here is a terrific 8 minute video on color: https://youtu.be/6Ten8xjkXhw?feature=shared

 

SPECIAL NOTE: Jim and Jerry Fuller have a new book on Making Good Decisions. It is available at: https://www.amazon.com/dp/B0DSJRD176

 

FREE OFFER: If you would like to read it and submit a review, I will send the first 100 people a PDF. Contact Jim at: carro1jl@cmich.edu.